You are in charge of your own personal branding as an entrepreneur. Accordingly, if you wish to achieve great things in the business world, LinkedIn is the first logical place to start the process of building your personal brand . If you disregard the importance of branding, your ambitions are likely to be frustrated, and your competitors are more likely to win. If you do, you are more likely to win and succeed in your business objectives, whatever they are.

LinkedIn Mastery for Entrepreneurs was written for anyone who wishes to maximise the many applications of LinkedIn to build their  personal brand. By employing LinkedIn to achieve your objectives, you must learn to harness the process of becoming a thought leader on LinkedIn.

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Lara May

Reviewed on 10th Jun 2023

Very useful, practical book. A must have.

Linkedin Mastery for Entrepreneurs captivated my attention because Chris J. Reed is a highly respected LinkedIn expert, and I was curious about what he had to say.

I wanted to learn more about LinkedIn for some time, so his book came exactly on time. I had many questions and the book answered them all. It’s also written in a very entertaining way. So I learned a lot.

Many people miss the point of LinkedIn. They think that it’s limited in use and that it’s only used for job searches and by HR people. It’s the most underutilized tools in the world, but did you know that LinkedIn is the largest publishing platform? It’s a networking catalyst to meet people, and it can do a lot more for you than just help you find a job. You can like-minded professionals there, drive people to your website, and so on.

The author goes through different sections such as how to master your LinkedIn profile (set up your profile as if it were a magazine about you), he shares, among others, why and how you can get creative online, talks about DO’s and don’ts, how Google and LinkedIn work together, shows you 5 ways to message people on LinkedIn, what marketing strategies you should use there, how big or small should your network be, and there’s also a FAQ section.

In short, a very inspiring, useful read, full of highly practical tools that I’m going to implement quickly.


Reviewed on 10th Jun 2023

This a great book, and for just $1.99 Kindle, a real steal

I've had the pleasure of meeting Chris in person at a seminar in Singapore. Everything about this guy is well thought out and in the present ... e.g. don't let the flashy mohawk fool you, underneath it is a serious guy with an in-depth understanding of how to use social media to help build a business.

"Linkedin Mastery" delivers a lot of the key benefits of his Black Marketing's consulting service. It starts at a quick pace and doesn't slow down, conveying the value of LI that most of us don't appreciate. It's interspersed with relevant data that we all should know like the optimal ratio of posts about your business vs general posts, and the odds of your profile getting viewed relative to its Google page rank. Real world examples of well known individuals and brands that use LI effectively, and those that don't, really drives home the main points.

While some say it's redundant due to the reminders that LI is not simply an HR tool, I see this is a way to get people to actually take the next steps to start implementing an action plan. I did within the first few days of starting the book, and the results were quite staggering in expanding my network and generating quality business leads. As Chris points out, your LI profile works 24/7, and you might as well start using it to grow your business, because the competition will.

Amazon Customer

Reviewed on 10th Jun 2023

and best of all USEFUL

Quick read, well written, and best of all USEFUL! I came away with a list of actionable to-dos. I now understand the power of Linkedin and how it can be a game changer to help grow both a personal and corporate brand. This book motivated me and I'm anxious to start making changes. Thank's Chris for your insights and candor.


Reviewed on 10th Jun 2023

Want To Win from FB-read this

This book, Linkedin Mastery for Entrepreneurs, is a must to those who want to really put their business to the next level as a professional. Chris Reed shows the result as any reader can obtained as simultaneous brand the business and that is excellent.


Reviewed on 10th Jun 2023

Compelling advice for how to leverage your LinkedIn profile to gain more clients and customers.

This isn't a "how to build a LinkedIn Profile" book. It is a book for people who are looking to leverage their LinkedIn Profiles for business development and networking. Chris's advice on publishing on LinkedIn is bang on! He is right - your business target audience is all right there on LinkedIn. Why be anywhere else!

C. Puig Sagi Vela

Reviewed on 10th Jun 2023

Chris “Mohawk” your LinkedIn expert

Chris is a social media leader. This book inspires me to contact him, and I am incredibly satisfied about his content, his availability and humility, thank you Chris!

Holger Weber

Reviewed on 10th Jun 2023

A book simply everyone should read

Thx Chris for sharing your know-how and practical tips. Very helpful and keep going!