Greg Larsen is a multi-owner SME entrepreneur, investor, business advisor, and number one international best-selling author. Greg has over 25 years’ experience owning and leading multi-industry companies to national and international sales growth through customer-centric values, building upon technology, strategic brand positioning, and internal financial and operational excellence.
Greg's roles have included business owner, CEO, CFO, and COO positions, which give him the ability to work across all areas of a business model. He also has a master's degree in entrepreneurship from the University of Otago, New Zealand.
Greg's best-ever entrance into a boardroom was through the ceiling. Upstairs on a mezzanine floor looking through some archived files, he lost his footing and ended up in the middle of the boardroom flat on his back via the suspended ceiling. To this day he isn't sure how he fell right in between the boardroom table and a credenza without injury. A few centimeters either way and the entrance may have been far more dramatic and life-changing. Dusting himself off, Greg was still able to deliver his presentation to his startled colleagues.
