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Everything You Know About Marketing is Wrong! (Companion Course)

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Price: US$4.54

We'll reveal the strategies you can immediately deploy that will enable you to out-think, out-market and out-sell your competition

We can help you build a million dollar or even multi-million dollar business with this companion video course based on the #1 Internationally selling book.

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We'll reveal the strategies you can immediately deploy that will enable you to out-think, out-market and out-sell your competition

We can help you build a million dollar or even multi-million dollar business with this companion video course based on the #1 Internationally selling book.

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Reviews
Kate Johansson

Reviewed on 16th Jan 2023

Most Marketing Interrupts But Does Not Engage. This Book Engages!

This book hit me right upside my head! Makes me think about everything I am doing for my business, not doing for my business and doing wrong in my business. What IS my message? Is what I think I am saying about myself and my business really communicating what I want my message to say? When people get to my website, am I just saying the same old rubbish,....blah, blah, blah? Service, quality, dependability yawn...How do we make ourselves stand out from the crowds of businesses offering similar products and services? Are we competing on price? If so, its our own darned fault! Have we written a book? Are we seriously out there on social media? Are we business-like when we need to be on certain websites? Are we more relaxed on others? Do we know the demographics of the users of different media. Which ones attract more male users and which ones attract more female users? Do we use hashtags correctly. There is so much in this book I didn't know I needed to know! No wonder my page ranking on Google has steadily fallen off over the last 5 years. I will take this book and go to work on boosting my business profile on line.

Joan Kent

Reviewed on 16th Jan 2023

A terrific step-by-step marketing system

This book is for people like me! We’re good at what we do but don’t necessarily know how to get our ideal clients to see us as the first, and most logical, choice. John North teaches a simple, 5-step plan for building a successful business. His insights present a clear picture of what our marketing should – and shouldn’t – look like, based on proven and tested strategies.

While the current trend toward branding may work for large corporations, it can be costly and not worth the expense for smaller businesses. "Everything You Know About Marketing Is Wrong" debunks such common marketing myths. It focuses instead on how-tos for waking up and engaging prospects by discovering and addressing their real needs. North offers practical and specific advice for leveraging what we’re already doing and improving the results – making more money for the same time and money invested.

I recommend this book for entrepreneurs who want a sound plan for attracting eager, qualified prospects who can, and will, benefit from their service and gladly pay for it.

Robert San Luis

Reviewed on 16th Jan 2023

John North is a thought leader and strategist to follow!

John North has written the definitive guide to marketing. I have learned many useful, powerful insights from this book.
You will discover strategies and tactics that will improve the performance of your business. Thoughtfully composed and
carefully written, John's book will teach you to be a standout in your industry and give you the edge you need to separate
you from your competitors.

If you are seeking cutting edge guidance from a seasoned professional, John North is the expert you must follow and
listen to. This book is filled with practical ideas that you can easily implement so your business can be highly profitable.
I'm glad I purchased John's book and I strongly recommend that you do the same.

The world is changing. Learn the best strategies for your business now.

JK from the UK

Reviewed on 16th Jan 2023

A powerful book for any business owner that wants to grow their profits.

John North has clearly been in in the business "trenches" and accumulated a wealth of knowledge. This book is packed with strategies and tactics that I know I can put to good use in my own fledgling consulting business. In fact just from reading chapter one I realized why I am not standing out and getting more leads so I am changing how I position myself. The rest of the chapters are equally useful and have instantly actionable content. My main challenge is prioritizing everything I want to implement. It's like a PhD marketing text book - delivered with Aussie directness.

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