This book has a challenging title! And from the the beginning onward, it gets very clear why many businesses are struggling in getting sales and new customers. If you are a business owner and want to maximize and optimize your marketing, this is a must read!
Highly recommended for anyone wishing to beat your competition!

This book is both entertaining and educational. John shares his invaluable insights and provides many strategic approaches to this modern day marketing. The solutions are practical and easy to implement by following John's hints and tips outlined in this book. It is a must read for any business owner who wants to increase profits and take full control of their business.

According to John North, “everything you’ve ever learned about generating leads and growing your business is wrong.” After reading his book, I have to agree! Everything You Know About Marketing is Wrong! provides a step-by-step guide for entrepreneurs who would like to increase revenue and profitability utilizing effective marketing strategies and tactics. The content is well organized, easy to read and understand and therefore implement. With the additional links to online content, Everything You Know About Marketing is Wrong! is an excellent resource for any business owner, large and small. I highly recommend it.

As a business owner I am always looking for ways to become more visible to my target audience. I haven't really used social media platforms like Twitter, Instagram, Pinterest, etc much, so this book gave some good overview. I'd recommend this book if you're looking for the different options for your marketing strategy.