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Physical Books

Protect and Provide (Paperback)

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Price: US$34.95

This book is NOT for self-centred people, managers and companies focused on selling more insurance products.

You are villains.

This is for the heroes in the insurance industry. Those truly committed to protecting their customers. Those investing in their relationships and taking responsibility for ensuring customers and loved ones will be provided for. Those more committed to educating and understanding than they are to selling and commission. Those that chase financial success through the good they do for others.

This is the customer centric way. It’s not the easy or the quick way. But for those committed to the Protect and Provide Pledge, it is the best way. And 20 years of consulting in over 25 countries has proven it's the most profitable way.

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Description

This book is NOT for self-centred people, managers and companies focused on selling more insurance products.

You are villains.

This is for the heroes in the insurance industry. Those truly committed to protecting their customers. Those investing in their relationships and taking responsibility for ensuring customers and loved ones will be provided for. Those more committed to educating and understanding than they are to selling and commission. Those that chase financial success through the good they do for others.

This is the customer centric way. It’s not the easy or the quick way. But for those committed to the Protect and Provide Pledge, it is the best way.

And 20 years of consulting in over 25 countries has proven it's the most profitable way.

Protect and Provide will challenge every aspect of the way you sell insurance. You'll learn everything you need to know (and ask), to transform selling insurance products into helping people buy the right cover. You'll throw away the "pitch" and commit to insurance conversations that motivate the right decisions. You'll learn how to ethically influence people without advice and without the need for hard closes and objection handling.

This is your guide to personal and financial success in the insurance industry.

Insurance hero or villain?

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Reviews
Amazon Customer

Reviewed on 21st Mar 2023

An important read

A well thought out and timely book. Dean says it how it is. A must read for the insurance community.

DougG

Reviewed on 21st Mar 2023

Dean is a great sales leader and advocate of customer experience as a ...

Dean is a great sales leader and advocate of customer experience as a competitive differentiator. Must read for anyone interested in growing their business and sustaining their competitive advantage

Amazon Customer

Reviewed on 21st Mar 2023

"How to" engage in a customer centric protect conversation

I've worked with the industry for years and this is must have read - the number of specific strategies, tips, ideas and real world examples makes this a "how to" reference book for engaging in a customer-centric protect conversation.

Amazon Customer

Reviewed on 21st Mar 2023

A "must-read" for those in the Insurance Sector looking to generate exceptional customer value!!

A fantastic read! As someone with significant experience in the Insurance sector, this book really promotes the "how to" in terms of successfully navigating through the myriad of insurance conversations, from those "pricing" objections to striking at the heart of the value we bring and products we in the sector actively promote. Backed up with research and easy to implement strategies and narratives, this book packs a lot of punches in terms of those in the sector looking to promote growth in their businesses, closer relationships with their clients and build significant value above all else. Specifically liked the PAVE principle and the narrative around value expectations. A really great, easy to read book and "must-read" for every Insurance person, irrespective of which element of Insurance you work in.

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