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Physical Books

Social Selling Mastery for Entrepreneurs (Hardcover)

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Price: US$34.95

From the three-time #1 bestselling author Chris J. Reed, “the only CEO with a Mohawk!” comes his latest book, Social Selling Mastery for Entrepreneurs. Whether you have heard the phrase “social selling” but don’t know what it entails, or you have been trying to socially sell for years, this book will give you worthwhile insights, actionable advice, and secrets of the trade that Chris has learned in his ongoing career as a global social selling guru.

You see, Chris himself used social selling to create Black Marketing, the world’s most recommended LinkedIn marketing agency, and Chris continues to rely on social selling for his business to thrive. Chris is the world’s most recommended LinkedIn marketing masterclass instructor, entrepreneur and founder with 650 LinkedIn recommendations, triple LinkedIn marketing bestselling author, and the only entrepreneur or LinkedIn speaker on the site who is an Official LinkedIn Power Profile seven years running.

CEOs, entrepreneurs, and business leaders seek Chris out to gain support with their personal branding, social media presence, employer branding and social selling. In sharing his lessons learned and social selling dos and don'ts, Social Selling Mastery for Entrepreneurs offers an invaluable learning opportunity not to be passed up!

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Description

From the three-time #1 bestselling author Chris J. Reed, “the only CEO with a Mohawk!” comes his latest book, Social Selling Mastery for Entrepreneurs. Whether you have heard the phrase “social selling” but don’t know what it entails, or you have been trying to socially sell for years, this book will give you worthwhile insights, actionable advice, and secrets of the trade that Chris has learned in his ongoing career as a global social selling guru.

You see, Chris himself used social selling to create Black Marketing, the world’s most recommended LinkedIn marketing agency, and Chris continues to rely on social selling for his business to thrive. Chris is the world’s most recommended LinkedIn marketing masterclass instructor, entrepreneur and founder with 650 LinkedIn recommendations, triple LinkedIn marketing bestselling author, and the only entrepreneur or LinkedIn speaker on the site who is an Official LinkedIn Power Profile seven years running.

CEOs, entrepreneurs, and business leaders seek Chris out to gain support with their personal branding, social media presence, employer branding and social selling. In sharing his lessons learned and social selling dos and don'ts, Social Selling Mastery for Entrepreneurs offers an invaluable learning opportunity not to be passed up!

In Social Selling Mastery for Entrepreneurs, Chris explains how you, as a business owner and entrepreneur, a CEO, a CMO, or a sales or marketing professional can master social selling. Chris also lays out how LinkedIn, the only business-focused global social media platform, offers an ideal platform for social selling.

With LinkedIn's range of tools at your disposal for building your brand, releasing content, and connecting you with its 600 million-plus business professional users, Chris teaches you how to harness all LinkedIn offers so that you can build your own social selling machine and keep it going at high speed for years to come.

In Social Selling Mastery for Entrepreneurs, you'll get a highly developed rendering of social selling, complete with anecdotes from Chris's career so that readers who aren’t familiar with the concept can get on board fast. He then highlights the roles of social research, personal branding, and content marketing, showing how they work interdependently in social selling.

Additionally, Chris presents various content marketing strategies, as well as the nuances of content marketing you must consider to get the engagement you are aiming for. He presents a convincing case to get you writing and videoing yourself and putting that content out there because it’s the people who show themselves to be thought leaders and experts that enjoy the greatest success in social selling.

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Reviews
Graham Hawkins

Reviewed on 19th Jun 2024

This is a 'must read' for anyone thinking about launching a start-up!

Chris Reed has nailed it yet again. As a start-up founder myself, I can relate to everything that Chris has written in this important book. There is so much 'noise' out there in business, across every industry, category, segement which creates the ultimate challenge for ALL businesses - how to 'stand-out' and how to 'get attention'.
Social Media not only allows you to identify your target buyers, and research the hell out of them, but as Chris rightly says, it allows you to 'listen' and watch for clues and trigger events. Chris is also spot on that you don't 'sell' on social, but instead you use social media to engage and educate your target buyers. This is how sales will be done in the future.
Great book, and very timely.

Klaus F. Hengstmann

Reviewed on 19th Jun 2024

Must read!

"Social Selling Mastery" from the three-time #1 bestselling author Chris J. Reed is an essential reference within my roadshow, workshops and coaching programs. Based on the authors impressive, culminated years of experience, his state of the art book is packed with full of relevant insights and strategies you can put to use immediately as an Entre- or Intrapreneur.

Great variety from strategic approach to social listening and finally value adding content marketing to enforce engagement in a significant way.

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