OUTRAGEOUS Multi-Step Marketing Campaigns That Are Outrageously Successful (Vol. 2) (OUTRAGEOUS Campaigns)
by Bill Glazer,Rob Cuesta
Following on from the first volume of OUTRAGEOUS Multi-Step Marketing Campaigns, Bill Glazer and Rob Cuesta bring you 42 more OUTRAGEOUSLY successful campaigns from entrepreneurs and marketers around the world and in every industry.
Whether you're running an online business or a brick-and-mortar store, selling products or services, high-ticket or low, you need to create marketing that stands out, gets noticed, and brings in leads and sales.
And in today's hyper-competitive world, that means breaking out of the comfort zone of what your competitors are doing, and creating truly OUTRAGEOUS marketing.
Inside the Pages of this all-new Second Volume of OUTRAGEOUS Multi-Step Marketing Campaigns That Are Outrageously Successful, You're Going to Discover...
WHAT IS OUTRAGEOUS MARKETING?
In Part One of OUTRAGEOUS Multi-Step Marketing Campaigns, Bill and Rob share eight simple steps you can take that will make your marketing work, WHATEVER you're doing to reach your prospects. These are tried and tested principles that work whether you're doing video, Facebook, cold calling, email, seminars, or whatever. Principle #8 is something totally new (it wasn't in Volume 1 at all) and so shocking, it kept Bill up all night when he first heard about it.
OUTRAGEOUS WAYS TO MAXIMIZE THE VALUE OF YOUR LEADS AND CUSTOMERS AND MAKE EVERY MARKETING DOLLAR GO FURTHER
Many business owners are afraid to try anything new on their marketing because they're worried they'll lose money. But in this part of the book, Bill and Rob share 8 campaigns that show you how to make the most out of every lead or every sale you get. Some are about optimizing an existing funnel and making it work even better, others are about asking for referrals, or getting the customers you already have to take the next step and move to a higher level with you.
OUTRAGEOUS WAYS TO GROW YOUR AUDIENCE
The more people you can get your message in front of, the more sustainable your business will be and the more money you will make. Building a “tribe” of dedicated followers who look forward to receiving another communication from you is one of the most valuable steps you can take in growing your business. So, in this part of the book, you’ll find 8 campaigns that focus on the question: “How do I get more subscribers/followers/readers/listeners/whatever?”
OUTRAGEOUS WAYS TO GET MORE LEADS FOR LESS MONEY
In this part of the book, Bill and Rob share 7 campaigns that focus on the question: "How do I get as many leads as I can without breaking the bank?"
OUTRAGEOUS WAYS TO SELL MORE
In this part of the book, you’ll find 7campaigns that focus on the question: “How do I close more sales for more money?”
OUTRAGEOUS WAYS TO CREATE ENGAGING EXPERIENCES THAT KEEP PEOPLE COMING BACK FOR MORE
In this part of the book, you’ll find 8 campaigns that focus on the questions: How do I keep my customers engaged and buying? How do I keep them coming back for more?
HOW TO BE OUTRAGEOUSLY CREATIVE IN ALL YOUR MARKETING
In the final parts of the book, Bill and Rob share strategies to help you find inspiration for your next OUTRAGEOUS marketing campaign, then take you step-by-step through creating your very own OUTRAGEOUS Multi-Step Marketing Campaign.
As a reader, you'll get complimentary access to an exclusive swipe file of their favorite resources from the campaigns in the book: examples of entire campaign flows, email sequences, call scripts, sales copy, and much, much more.