Patrick van der Burght is not Dr Cialdini himself but has been teaching Dr Cialdini’s Principles of Influence to individuals and teams for over 20 years and was invited in 2023 to become a Founding Member of the newly formed Cialdini Institute. Patrick has a business- and sales background in various industries, including real estate, aviation, high-end retail, wholesale and health. He enjoys training sales teams how to truly master and implement the theories of Ethical Persuasion and help them realise the successes that were always theirs to have by using the science of human decision-making and persuasion. Patrick developed a passion and unwavering conviction for the ethical approach to persuasion in 2000 after he discovered the science explained by Dr. Cialdini. He was a sales representative... Read More »