Patrick van der Burght is not Dr Cialdini himself but has been teaching Dr Cialdini’s Principles of Influence to individuals and teams for over 20 years and was invited in 2023 to become a Founding Member of the newly formed Cialdini Institute. Patrick has a business- and sales background in various industries, including real estate, aviation, high-end retail, wholesale and health. He enjoys training sales teams how to truly master and implement the theories of Ethical Persuasion and help them realise the successes that were always theirs to have by using the science of human decision-making and persuasion.

Patrick developed a passion and unwavering conviction for the ethical approach to persuasion in 2000 after he discovered the science explained by Dr. Cialdini. He was a sales representative at the time. He was happy with his role but frustrated by the lack of growth and success relative to his efforts.

Patrick’s understanding and implementation of persuasion theory were guided by a coach who was also training him to be a business consultant. He quickly achieved significant success using the principles. From then on, using and teaching sales professionals about persuasion became a passion.

Patrick is an author and speaker and enjoys the personal recommendations of Dr. Cialdini and Cialdini Institute CEO Bas Wouters.

One of Patrick’s projects is to educate young adults about persuasion as an important life skill so they can benefit from it their entire lives, be better leaders and make the world a better place.

In his free time, Patrick enjoys riding his Harley, Scuba Diving, and flying small aircraft. He is happily married and loves spending time with his daughter.

Patrick services the Australasian region and beyond. He is available for consultations, speaking, training, workshops and coaching.

Through Patrick’s other business, he is also an internationally featured and published authority on creating healthier homes and has assisted ordinary families, corporate high-flyers, and royalty in this field.